OUR STORY

The mother–daughter duo winning the Madame Figaro Woman of the Year award in 2023 under fashion and jewelry.

Tallulah is a luxury sustainable brand made for discerning women who value pieces that are both interesting and timeless. Elevated with artisanal details by craftsmanship, it is an ode to barefoot glamour that is heightened with a fresh French chic streak. The brand is designed in Cyprus and handmade in India. With each new collection, it builds upon a foundation of feminine and loose silhouettes, considered details, and artisanal materials designed to maintain relevance over time.

“This fashion conscious brand encompasses the values of family, love, gratitude and compassion.”

The brand has grown to be a fashion-conscious brand that represents the values of family, love, gratitude and compassion. We established an alternative model for ethical, social and environmental welfare by reviving artisanal techniques. We celebrate diversity and a human-centric approach through initiatives that empower people. We source with integrity and we support small businesses and local manufacturing by producing our collection in rural India.

Tallulah was founded in 2016 by mother and daughter Melina Fysa and Evangelina-Rose Fysa. The brand launched its first homeware and ready to wear collections in 2023. The mother–daughter duo won the MF Woman of the Year Award under fashion and jewelry category. 

  • Melina, the creative force and co-founder of Tallulah with a deep and lifelong love for design. From a young age, her innate talent and creativity led her to designing her own clothes and experimenting with different styles.

    Melina's design journey has been shaped by her eclectic background and her experiences as a seasonal traveler. Her travels have provided her with a rich tapestry of inspiration, which she seamlessly weaves into her designs. Drawing from the elegance of French fashion and the artisanal traditions of India.

    Captivated by the artistry and craftsmanship behind these pieces, she was inspired to share their beauty with the world. This profound experience laid the foundation for the launch of her own label and the birth of Tallulah.

    As a designer, Melina brings her meticulous attention to detail to every aspect of Tallulah's collections. Honing in on silent elegance, loose silhouettes, considered details, and a harmonious blend of cultural influences.

    Her unwavering commitment to creating timeless pieces that empower women while preserving traditional craftsmanship is at the heart of Tallulah. Her innovative and ethically conscious approach continues to inspire women around the world, inviting them to embrace their individuality and embrace that beauty does come in all shapes and forms. The best part? Working alongside her daughter.

  • Evangelina Fysa is a dynamic entrepreneur, creative visionary, and the image director of Tallulah. Working closely with her mother, Evangelina has played a pivotal role in brand's success since its co-founding in 2016.

    As the image director, Evangelina has spearheaded the eCommerce development and branding strategies of Tallulah. She has successfully crafted the brand's image, leveraging the power of social media and empowering women through the you are Tallulah. Her efforts have garnered international recognition, with Tallulah being featured in international publications such as Vanity Fair.

    She has also established the Farm-To-Closet initiative, by mapping the supply chain and ensuring a circular economy.

    Evangelina's journey in the fashion industry began with her formative years as an intern at British Vogue and Dazed Media.

    In addition to her role at Tallulah, Evangelina is also the founder of Bungalow 28, a tech and creative agency targeting fashion, luxury and cultural brands.

    Beyond her professional achievements, Evangelina is committed to making a positive impact on society. She actively participates in the No More Plastic Organization in Paris, advocating for environmental sustainability and hosts talks and seminars.

    Her unwavering dedication to ethical fashion, combined with her creative vision and keen eye for detail, has cemented her position as a respected figure in the industry. She remains committed to making a positive experience in the lives of women across the globe.